The highlight of the year for motorcycle lovers in Berlin, the Pure&Crafted festival also marked the exciting launch of SYNTAINICS® motorcycle engine oil in Germany.
The Pure&Crafted festival brings motorcycles and music together. This year, the festival was held in September in Berlin and marked the launch of SYNTAINICS® sustainable motorcycle engine oil in Germany—surrounded by great music, food trucks offering Berlin’s best burritos and burgers, and a breakneck show with motorcyclists riding on walls in a Motodrom.
As the world’s first engine oil made from sustainably produced base oil, SYNTAINICS® motorcycle engine oils deliver outstanding performance—through a patented refining process that re-engineers used oil and drastically reduces carbon emissions.
Technically speaking, the highly anticipated launch was held the night before the festival at the motorcycle garage/co-working space of Craftwerk Berlin. The launch and pre-festival party also featured the inaugural “Craftwerk Custom Award” where prizes were awarded for a wide range of bikes, from classics and converted custom bikes to the latest electric models.
Among the entries, a bike from the Penz13 racing team stood out—in part because the runs with SYNTAINICS® sustainable, high-performance engine oil in some of the toughest races in the world. That alone is proof of performance and proof that choosing a sustainable motor oil means no compromises.
As the gates opened to Pure&Crafted Festival, motorcycle and music enthusiasts of all ages flocked to check out the booths filled with everything from the latest gear and latest technology. One of the booths also featured the latest developments from the world-famous custom garage Hookie from Dresden who teamed up with SYNTAINICS® under the banner “Off to new horizons”—a label that suits them both of these innovators quite well.
For Hookie, has always sought new paths toward the future of motorcycles through innovation and sustainability. Among the head-turning products Hookie brought to Berlin was ANT, their customized version of the CAKE Ösa electric motorcycle. Hookie modified it with improved lighting, vegan upholstery, and increased storage space.
Hookie’s approach to innovation and sustainability fits perfectly with the vision and mission behind SYNTAINICS® sustainable motorcycle oils. For decades, PURAGLOBE, the makers of SYNTAINICS® painstakingly realized the vision of creating the world’s first and only motor oils made from re-engineering used oil—and a process that drastically reduces carbon emissions during the refining at the same time. Sustainable, high-performance SYNTAINICS® motorcycle oils are now available in Germany.
The Pure&Crafted Festival may have come and gone. But fortunately, the innovations from Hookie and SYNTAINICS® are here to stay. Check out more…
PURAGLOBE Media Relations